LiquiGenius™ Inks Make a Splash in the Pharmaceutical Market

When Pfizer’s Consumer Healthcare Package Design and Development team began developing ChapStick® Hydration Lock lip balm, they knew they wanted to launch the product in a package as unique as their product. Their Hydration Lock lip balm was formulated with the antioxidant CoQ10 and hyaluronic filling spheres to offer chapped lips hours of lightweight moisture. The Package Design and Development team wanted eye catching graphics to communicate the special ingredients of this new product. A strong metallic silver and highlighted water splash were essential graphic elements.

Pfizer approached Jay Packaging Group about these challenges. We suggested they use a combination of our unique LiquiGenius™ Inks to draw the consumer’s attention to the package design. LiquiPalette™ silver would provide the strong, metallic look and match the silver Hydration Lock tube. Additionally, we highlighted the product’s most distinguishing graphic, the water splash, by printing high gloss LiquiFeel™ over the carton’s graphics.

The Hydration Lock carton was run on our Heidelberg CD 102 Speedmaster 10 Color Duo, which has ten offset printing units, three fixed coating units and five offset printing units that can be converted into coating units. The tremendous flexibility of our press allowed us a great degree creativity with intricate designs. Jay’s print team combined flexo and offset printing in a single pass using LiquiPalette™, LiquiFeel™, satin coating, and conventional and spot color inks.

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