Product Showcase: Nexxus PET Cartons

There are a many reasons why we love PET: it’s versatile, strong and sustainable. PET will accept spot colors, 4 color process inks, or can be left clear to showcase product. PET can be hot stamped, embossed, debossed, and hold coatings such as our LiquiShimmer iridescent inks to create a special effect.

Our work with Unilever’s Nexxus Pro Mend cartons showcases a few examples of the versatility of decoration in PET. We used UV flexo to obtain the strong white seen on all four cartons. To accent the Nexxus logo, LiquiShimmer was suspended in a UV printable coating followed by an overall matte varnish. To catch the consumer’s eye we added a spot UV high gloss coating on the flap and face of the carton. The rich colors and dull/gloss effect resulted in an impressive plastic folding carton, achieved in one pass through our 10 color Heidelberg printing press.

The Nexxus “Pro Mend” line was produced using a .012” PET. PET has high impact strength to ensure durability on the shelf for the relaunch of the Nexxus line. PET resist punctures and tears (including edge tears), as well as water, chemicals, grease, and most oils making it a great alternative to paperboard.

Jay is committed to supporting an eco-friendly future and work with our customers to do the same. Up to 100% of a PET package can be made from recycled PET, and the material can be recycled again and again.

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